21/09/2011

A COHESIVE AND SOPHISTICATED STORYWho hasn’t experienced those perfect moments? Moments when everything just fits, when you are at peace with yourself and the world. These are precisely the moments EGGER is striving for with FLOORLINE. “The story behind the collection is tremendously important in order to help the fabricators in the course of sales consultations. With ‘The perfect one’, we have created a story that stimulates positive memories and emotions''.

AUTHENTIC DECORS AND TEXTURESIn these room situations, FLOORLINE reveals the design possibilities offered by modern laminate flooring. Four current design trends had a major impact on the decor developments: “Authentic”, “New Natural Style”, “Vintage/Used” and “Materials”. A total of 60 decors in seven product groups are presented in the new FLOORLINE collection – and more than half of them are new developments.
In order to maximize the authentic appearance and touch of the decors, nine surface textures are offered in total.
Here the highlight is the new “Grand Canyon” texture, exhibiting an unrivalled, perceptible surface depth for laminate flooring. A second innovation is the new “Natural Pore” synchronous pore, which is applied to 2-strip decors for the first time. “We underscore the authenticity of the decors with our textures featuring a highly defined 3D appearance and touch,” says Eva Kernmaier, Decor Management Flooring at EGGER Retail Products. “The authentic appearance of wood in the FLOORLINE collection makes it appear as though it were taken from nature. Knots and grains with large florets are in keeping with current trends, along with a lively interplay of colours.” The surfaces are also convincing from a technical perspective: the Vintage, Grand Canyon and Authentic textures meet slip-resistance class R10.
Trends and naturalness are revealed by the premium FLOORLINE collection in a wide variety of versions. Simple grey and brown hues with the “Natural Pore” texture are found alongside a striking rough cut appearance with the Vintage texture. Material reproductions such as concrete and metal are not only intended to open up entirely new application possibilities in the field of shop fitting, but also to appeal to new target groups for laminate flooring.
Boreal Pine and Beachhouse Pine are two decors considered representative of the new collection. “The decors feature signs of use and traces of weathering. Such a vintage appearance is very popular in the market right now. This not only applies to flooring, but to the interior design as a whole''.

NEUTRAL AND NATURAL IN CO2 EMISSIONS
The sustainable forest management and organic production represent key priorities for EGGER. All plants of the company are certified according to PEFC or FSC systems. in his establishments, EGGER promotes integrated manufacturing of wood products. This ensures optimal use of raw materials, from wood production and its use in the manufacture of products to the combustion of biomass plants themselves, to create energy and generate electricity. The care and protection for the environment EGGER also reflected in their products. They are made of renewable raw materials such as wood, are naturally neutral CO2 emissions and, therefore, particularly suitable for the care of the environment.